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Reports module · Analytics dashboard

Every metric on a single screen

Bring data from every channel, plus cost, conversion, agent performance and system health, into one dashboard. Compare periods, export to Excel/PDF, schedule email reports to leadership.

+84 28 7101 0898

Real time

DATA REFRESHED EVERY MINUTE

30%

LOWER OPERATING COST

100%

DATA TRANSPARENCY

1 Omnichannel data

Consolidate all omnichannel data into one single dashboard

Calls, Zalo/WhatsApp/Facebook/Email chats, SMS, ZBS (Zalo Business Solution), tickets and leads all land on one 360° screen. No more checking call center reports in one place and chat reports in another.

Data pulled from: Call center, Ticket, CRM, Omni Channel, Marketing, AI
Overview metric cards: today vs. yesterday figures compared at a glance
Drill down level by level from totals to each channel, each agent, each customer
Filter by any period, department, channel or campaign

All-in-one 360° view Drill-down Smart filter

2 Cost management

Track operating costs transparently by channel and by agent

Call center charges, ZBS/SMS/email spend per campaign, AI usage and subscriptions, all in real time. Know exactly where the money goes, the ROI of each channel and which campaigns deserve more budget.

Cost breakdown: call charges, messaging, subscriptions, AI usage
ROI by campaign, channel and department
Alerts when spending exceeds the budget you set
Monthly cost forecast based on current trends

Cost breakdown ROI tracking Budget alert Forecast

3 Period comparison

Charts that compare and benchmark by day / week / month / year

Compare weeks, months, quarters or years in a few clicks. Line, bar and pie charts surface peak seasons, spikes and long-term trends instantly.

Compare any two periods on the same chart
6 chart types: line, bar, area, pie, donut, heatmap
Flexible time grouping: hour, day, week, month, quarter, year
Mark key events on the chart (campaign launches, sales, holidays)

Period compare 6 chart types Flexible grouping Event markers

4 Conversion rate

Track the conversion rate from lead to closed deal

The conversion funnel: lead in → sales contact → interest → quote → close. See which stage leaks the most and fix it, growing revenue without growing the budget.

Funnel conversion from lead → interested customer → quote → closed deal
Conversion rate by source channel, campaign and sales rep
Find the biggest drop-off point to prioritise optimisation
A/B test content and scripts to measure the impact on conversion

Funnel Drop-off analysis A/B test Attribution

5 Agent quality

Track team quality & KPIs — who excels, who needs support

Assess every agent on calls handled, answer rate, talk time, close rate, AI score, customer feedback and SLA. Reward or coach based on data, not gut feeling.

Rank agents across multiple metrics: calls, closes, AHT, NPS, AI score
Spot top performers and scale what works across the team
Detect agents who need coaching early, not at quarter end
1:1 reports for each agent with concrete strengths and weaknesses

Agent ranking KPI tracking Coaching signals 1:1 report

6 System health

Monitor system-wide health 24/7 — catch incidents before customers do

Live system health: congested phone numbers, slow APIs, 500 errors. DevOps fixes issues before customers report them — proactive instead of reactive.

Uptime for the call center, chat and API, refreshed every minute
Latency and response time for every service
Instant alerts via Zalo/WhatsApp/Telegram/Email whenever something looks wrong
Incident logging: outage history, recovery time and root cause

24/7 monitoring Proactive alert Incident log Uptime SLA

What OMICall Reports solves for you

Four problems owners and managers face when reporting is fragmented, how OMI Reports handles each one, and the measurable results real customers see.

360°View of operations

Owners stop chasing every department for numbers

Calls, omnichannel chats, tickets, CRM leads, costs and agent performance all sit on one dashboard. Open your laptop at 9am and see the whole operation at once.

Real timeLive updates

Catch incidents before customers report them

Congested numbers, slow APIs, 500 errors: the dashboard refreshes every minute. DevOps fixes issues proactively instead of waiting for complaints on Facebook.

−30%Wasted spend

Cut campaigns that never turn a profit

Track ROI per channel and per campaign in real time. A campaign burning budget without orders gets switched off; a high-ROI one gets scaled up. Money goes where it works.

AutoExcel / PDF / Email

Leadership gets reports automatically, no waiting

Schedule Excel/PDF reports by email on a recurring basis: end of day, Monday morning, start of the month. The data is already in the inbox, so nobody has to ask for it.

Free trial · Reply within 1 hour

See every metric and decide with data instead of gut feeling

Sign up for a free trial. Our specialists configure the dashboard around your KPIs and set up automated report schedules, live within one week.

Sales consulting: +84 28 7101 0898

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