Get started
Solution for travel, hotels and tour operators

Guests book direct,
not through OTAs

Travellers shop several places at once and decide fast. Answer late or lose the guest details, and your ad budget ends up funding OTAs and competitors.

Fast replies
Someone answers every enquiry, at any hour
Direct bookings
Less commission handed over to OTAs
Guest retention
Own the data to invite guests back next season
1Enquiries from every channel
2Reply inside the golden window
3Consult with proven scripts
4Follow up at the right moment
5Close the booking & keep the data
The booking funnel done right
The real problem in this industry

You do not lack enquiries - you lack a way to turn enquirers into bookers

Revenue leaks in three places, and most teams only notice at the end of the quarter.

01

Lost new bookings

Guests enquire but do not book: replies are slow, scripts are missing, nobody moves the guest to a decision. Within hours they are on a competitor site or an OTA.

Lost at the very first touch
02

Lost repeat guests

Travellers tend to come back every 6–12 months. But the data sits scattered across Zalo, email and notebooks, so nobody reaches out at the right time. Every season starts with paid ads all over again.

Every guest monetised only once
03

Margin lost to OTAs

OTAs take 15–25% commission per booking - and worse, a guest booked through an OTA is not your guest. No contact details, no remarketing, no control.

Dependent on channels you do not own

Built around the real booking journey

Not a single tool, but one connected system covering all 7 touchpoints - so no guest drops out of the funnel at any stage.

7 steps to standardise the booking journey

From the very first enquiry to the third return visit

Each step seals one leak. Each step delivers a business result you can measure.

01
1 Start of the journey

Reply within the "golden window" - before the guest checks the next OTA

Industry reality: Travellers usually ask 3–5 providers at once and decide within 2–6 hours. Reply late and the guest is gone - there is no second chance.
  • Bring every enquiry from Zalo, Facebook, website, hotline and email into a single screen
  • A pop-up shows the guest profile the moment a call comes in: name, enquiry history and source
  • Key details captured automatically: travel dates, party size, budget, room or tour type
No enquiry slips through, and no guest has to repeat their story
Today's guest enquiries
5 sources · One tracking board
Zalo OA · 12
Website · 8
Facebook · 6
Hotline · 5
Live chat · 4
Email · 2
02
2 Consult & close

Standard scripts for every guest type - no longer reliant on one star salesperson

Industry reality: Agents lack information, everyone pitches differently, and nobody has a formula for hesitant guests - so close rates hang on 1–2 veterans.
  • Dedicated scripts for families, couples, groups of friends and corporate guests
  • Suggested answers for price questions, comparisons and discount requests - even new agents close
  • Full conversation tracking spots any agent drifting off script early
Higher close rate on the first conversation, less dependence on individuals
Scripts in use
Suggested automatically by guest type
Families - resort combo & kids
Couples - honeymoon & privacy
Corporate - team building & MICE
Friends - discovery tours
03
3 Pipeline control

Know which guests are hot and who needs a follow-up - every morning

Industry reality: At the end of the day nobody knows how many guests are still waiting for a reply or holding a room without a deposit. Agents report verbally and the numbers never match.
  • A 5-stage pipeline: Enquiry → Consulting → On hold → Deposit paid → Completed
  • Hot guests (travel date near, second or third enquiry) jump to the top of the priority list
  • Cold guests move automatically into a regular nurture workflow
One screen each morning tells your team exactly who to call first
Today's pipeline
Prioritised by how hot the guest is
New enquiries · not yet contacted18
In consultation · ready to close11
On hold · no deposit yet7
Deposit paid · awaiting balance14
Completed this month42
04
4 Automated follow-up

Remind guests at the right moment - a no today is rarely a no forever

Industry reality: 60–70% of guests who do not book on the first contact are not put off by price or product - they simply never got a timely reminder. Busy agent, forgotten lead, lost guest.
  • Message again after 1–2 hours if the guest goes quiet: "Have you had a chance to look at the package?"
  • Send an early-bird offer after 1 day if the booking is still open
  • Remind 3–7 days before arrival with check-in details and add-on services
30–40% more bookings recovered from earlier enquiries
Automated follow-up timeline
Triggered the moment an enquiry lands
After 15 minutesConfirm the enquiry and send the brochure
After 2 hoursMessage on Zalo to check if they need more help
After 1 daySend an early-bird offer if still undecided
5 days before arrivalSend check-in instructions and add-on services
05
5 Break free from OTAs

Cut OTA dependency - build your own direct booking channel

Industry reality: OTAs take 15–25% commission, own the guest experience and keep the contact details you would need to win the guest back. The more you sell through them, the more dependent you become.
  • Every hotline call, Zalo message and website form is stored in your own database
  • QR Lead & Zalo Mini App collect guest data at the check-in desk, on the tour bus and after the trip
  • Open a direct booking channel on Zalo OA - repeat guests skip the OTA
Each direct booking earns 15–25% more margin than the same booking via an OTA
Margin per booking
Room at 2,500,000 VND/night · estimate
Via OTA
1,950k
After 22% commission
Direct booking
2,450k
You keep the data · you can win them back
06
6 Past guests - your gold mine

Reactivate past guests - the biggest asset most hotels leave untouched

Industry reality: Winning back a past guest costs 5–7 times less than acquiring a new one. Yet guest data sits scattered, so nobody reaches out at the right season or personal occasion.
  • Store stay history, tours taken, preferences and the occasions guests travel for (birthdays, anniversaries)
  • Segment guests: repeat VIPs, peak-season guests and MICE prospects
  • Send personalised seasonal and occasion offers via Zalo OA / WhatsApp or SMS Brandname
More returning guests and more referrals from happy guests
Past-guest segments
Tagged automatically by behaviour
⭐ VIPs with 3+ stays
128 guests
Peak-season guests
412 guests
MICE & team-building prospects
56 guests
Anniversary coming up
38 guests
07
7 Quality control

See how well your team advises guests - without listening to every call

Industry reality: Hotel owners and tour operators have no time to review every conversation. A guest complains, there is no evidence, and nobody knows who needs coaching.
  • Record 100% of calls and archive every Zalo, Facebook and live chat conversation
  • AI scores calls automatically: attitude, completeness of information, whether the deal was closed
  • A leaderboard ranks every agent by close rate, response time and satisfaction score
A consistent guest experience across the team, and early warning on who needs training
Agent performance this week
Scored automatically by AI
HA
Hoang Anh
9.2
TL
Thu Linh
8.4
MN
Minh Ngoc
6.7
PT
Phuc Truong
5.9
The standard travel booking funnel

Where do you lose the most guests?

This is a typical booking funnel after rolling out OMICall. Every stage is measured automatically, with no manual reporting.

1
Enquiry
100%
Captured across all channels
→
2
In consultation
78%
Answered in under 30 minutes
→
3
On hold
52%
Provisionally agreed
→
4
Deposit paid
41%
Successfully closed
→
5
Returning
28%
Within 12 months
Every drop-off has a measurable cause and a matching workflow to fix it - no more guesswork.
In summary

More than answering guests - a rebuilt way of taking bookings

Before and after rollout, seen through the eyes of hotel owners and tour operators already using OMICall.

Before OMICall Current state
  • Enquiries scattered across Zalo, Facebook, email and the hotline - whoever is free picks them up
  • Replies land 2–6 hours later, by which time the guest is with an OTA or a competitor
  • Your best agent leaves and the pipeline collapses - nobody inherits the guest relationships
  • 50–70% of bookings come through OTAs at 15–25% commission each
  • In low season nobody knows who to call, so the ad budget starts from zero again
  • A guest complains and there is no evidence, no way to tell what went wrong
→
After OMICall Outcome
  • One tracking board - enquiries from every channel listed in priority order
  • Replies within 15 minutes, with the full guest context on screen
  • A standard process - new agents are productive in a week, no key-person risk
  • Direct bookings grow, OTA commission drops sharply, margin per night goes up
  • Every season starts with segmented past-guest lists - a campaign goes live in a day
  • Recording plus AI scoring on 100% of calls - you know instantly who needs coaching
Book a free demo

Get a demo and a booking-funnel audit built around your hotel or tour business

We review your enquiries, closed bookings and OTA costs over the last 3 months, then show you exactly where revenue leaks and how to seal it.

Pinpoint the stage where guests drop off
Understand why enquiries are high but bookings are low
Grow direct bookings without raising ad spend
Free · 30 minutes · No purchase commitment
Call us+84 28 7101 0898
Gọi điện thoại
1900 0211